The analytics views
Analytics is organised into five groups. Each answers a different kind of question, and you rarely need more than one at a time.
Overview
Section titled “Overview”Your storefront at a glance. Start here, then follow whatever looks odd into one of the groups below. See Reading your analytics.
Content
Section titled “Content”What is my storefront doing?
| View | Use it to |
|---|---|
| Cubes | Compare cubes against each other — contribution and what people did on them |
| Entry points | See which cubes people arrive on, and where they go next |
| Cube detail | Analyse one cube in depth |
Content is the group you will use most, because it is the one whose answers you can act on directly by editing a cube.
Acquisition
Section titled “Acquisition”Where are people coming from?
| View | Use it to |
|---|---|
| Sources | Compare traffic sources on attribution, coverage and quality |
| Bots | Inspect crawler and automated traffic, which is excluded elsewhere |
Sources is worth checking whenever you start sending traffic from somewhere new — it tells you not just how much arrived but whether it behaved like people who want to buy.
Audience
Section titled “Audience”Who are they?
| View | Use it to |
|---|---|
| Segments | Compare groups of visitors defined by how they behaved |
| Demographics | Profile your visitors and their sessions |
| Sessions | Inspect individual journeys, one at a time |
| Surveys | Compare what people did after answering a survey |
Surveys is the one people forget. If you ask a question in your storefront, this view tells you whether the answers predict anything.
Conversion
Section titled “Conversion”Did it work?
| View | Use it to |
|---|---|
| Funnels | See ordered steps, how long each took, and where people dropped |
| Actions | Measure individual interaction and conversion events |
A workable order
Section titled “A workable order”When something looks wrong and you do not know why:
- Overview — confirm the change is real and the data is sound.
- Sources — check whether the mix of incoming traffic changed. Often it did, and nothing about your storefront is wrong at all.
- Cubes — find which content is involved.
- Sessions — watch a few real visits through it.
- Funnels — confirm where people are actually dropping.