The analytics views
Analytics is organised into six groups. Each answers a different kind of question, and you rarely need more than one at a time.
Overview
Section titled “Overview”Your storefront at a glance. Start here, then follow whatever looks odd into one of the groups below. See Reading your analytics.
Content
Section titled “Content”What is my storefront doing?
| View | Use it to |
|---|---|
| Cubes | Compare cubes against each other — which ones catch attention and which get passed over |
| Cube map | See which cubes catch the eye, which hold people, and which sell |
| Entry points | See which cubes people arrive on, and where they go next |
| Cube detail | Analyse one cube in depth |
Content is the group you will use most, because it is the one whose answers you can act on directly by editing a cube.
Cubes lists every cube that was on screen in the range, with the storefront averages beside the heading. Each rate has a bar with a tick at that average, green when the cube does better and orange when it does worse, so you can compare any two cubes at a glance. Click a column heading to sort: sort by Opened while browsing to see what pulls people in, or by Sessions to check whether your most-seen cubes get opened.
- Opened while browsing. Of the visitors who came across the cube after landing somewhere else, the share who opened it. This is the clearest sign of what interests people once they are swiping, rather than what your ads sent them to.
- Quick skips. The share who swiped past its Feed card in under a second without opening it. Lower is better.
- Read depth. How far into the cube people read once they opened it, the same measure as Detail Retention Score on Overview.
- Landed here and Add to cart, as shares of the sessions that saw the cube.
A rate needs at least 20 sessions behind it; below that the cell says Too few.
Cube map plots every cube as a dot. Across is Opened while browsing: does the card get opened. Dashed lines mark your averages and split the map into four corners: green for above average on both, amber for above on one, red for below on both. Larger dots are cubes more people saw, and colour is the kind of cube. Click a dot to open it. Two maps:
- Card vs content puts Read depth up the side. Hidden gems, top left, hold the people who open them but few do; try another cover image or title. Opened, then dropped, bottom right, get opened but lose people, so the fix is inside the cube.
- Interest vs buying shows product cubes only, compared with your other products, with Add to cart up the side. Interesting, not selling points at the price or the add to cart button.
A faint dot has fewer than 20 sessions behind a rate, the same Too few as the table.
Acquisition
Section titled “Acquisition”Where are people coming from?
| View | Use it to |
|---|---|
| Sources | See how much traffic, orders and revenue each channel, campaign and ad brings |
Sources is worth checking whenever you start sending traffic from somewhere new — it tells you not just how much arrived but whether it bought. See Ads and campaigns. Switch to Audience & context › Country to see how much traffic came from markets you do not sell to. Country is approximate (from the visitor’s connection) and some sessions have no country at all.
Audience
Section titled “Audience”Who are they?
| View | Use it to |
|---|---|
| Segments | Compare groups of visitors defined by how they behaved |
| Demographics | Profile visitors by device, language, country, and source |
| Sessions | Inspect individual journeys, one at a time |
| Surveys | Compare what people did after answering a survey |
Surveys is the one people forget. If you ask a question in your storefront, this view tells you whether the answers predict anything.
Conversion
Section titled “Conversion”Did it work?
| View | Use it to |
|---|---|
| Funnels | See ordered steps, how long each took, and where people dropped. Compare the selected range with the previous period. |
| Actions | Measure individual interaction and conversion events |
What isn’t a person?
| View | Use it to |
|---|---|
| Bots | Inspect crawler and automated traffic, which is excluded elsewhere |
A workable order
Section titled “A workable order”When something looks wrong and you do not know why:
- Overview — confirm the change is real and the data is sound.
- Sources — check whether the mix of incoming traffic changed. Often it did, and nothing about your storefront is wrong at all.
- Cubes — find which content is involved.
- Sessions — watch a few real visits through it.
- Funnels — confirm where people are actually dropping.