Pinning cubes

Pinning puts a cube at the start of a feed, regardless of what the ranking would have done. Unlike stars, it is not a hint — it is a position.

There are two places to pin, and they do different things.

Pin to the home feed

Open Feed, choose Add Cubes under Pinned Cubes, then Save Changes — pins do not apply until you save. They appear at the start of the home feed for everyone.

Pinned cubes take the place of your Home cube at the start of the feed, so pin the Home cube too if it should stay first.

Show pinned cubes when opening a cube is on the same card, off by default. Turn it on when someone who opens a cube from a link or the menu should still see the pinned cubes after that cube. The opened cube stays first.

Pin for what has to be seen regardless: a launch, a campaign, a seasonal message.

Pin to a structure feed

Open the Structure and choose Add Cubes in the Pinned Cubes card — not the one under Cubes in Structure further down. Pins on a Structure save straight away. Those cubes appear at the start of that Structure’s feed only.

The home feed is unaffected. This is how you lead a collection with something specific — the hero product of a category, or this week’s arrival within it.

Pinning and adding are different

Caution

Adding a cube to a Structure and pinning it to that Structure’s feed are two separate actions on the same screen.

Adding puts a cube in the Structure — it becomes part of that collection. Pinning moves a cube to the front of that Structure’s feed. It does not add the cube to the Structure, and you can pin a cube that is not in it.

Pin sparingly

Every pinned cube is one the ranking cannot move. Pins ignore freshness, so a returning visitor sees the same pinned cards every time, however often they have already swiped past them. Within one visit they appear once — scrolling further does not bring them back.

A feed that is mostly pinned is a fixed list, and loses the thing that makes it worth having.

Two habits help:

• Pin for a reason with an end date. A campaign, a launch, a season.
• Unpin when it is over. Nothing reminds you, and a pin outlives the reason for it.

Pinned, starred, or neither

You want	Use
This cube at the top, definitely	Pin it
This cube seen more than others	Star it
Ranking to decide	Neither

Next

StructuresHow cubes are grouped.