How feeds work

A feed is a stream of cubes someone swipes through. Your Space has more than one, which is the part that catches people out.

The home feed

The starting point. Every cube in your Space is a candidate, and Rubikc decides what to show and in what order.

This is what someone gets when they arrive at your storefront without asking for anything in particular.

Structure feeds

Every Structure has a feed of its own. When someone opens a Structure — a collection, a category, a campaign — they get a feed that starts with the cubes in that Structure, in the order you set.

The part people find surprising

A structure feed does not stop when the Structure runs out.

Once someone has swiped through every cube in that Structure, the feed keeps going as the normal home feed. They are not returned anywhere and they do not hit a dead end — browsing simply continues.

So a structure feed is two things joined together:

Why it works that way

Someone who reaches the end of a collection is still browsing. Ending the feed there would stop a session that was going well. Continuing into the home feed keeps them moving, and the ranking picks up from what it knows about them.

What you control

What decides the orderRanking, freshness, variety, and the star rating you set on a cube.

Pinning cubesFixing something at the start of the home feed or a structure feed.