Skip to content

Add a survey

A survey is a question that appears as a card while someone is browsing. Because it is a block like any other, it sits in the swipe flow rather than interrupting it with a popup.

  1. Open Surveys in the sidebar.

  2. Create a survey and write your question.

  3. Choose the answer format — Multiple Choice, Slider or Text. A survey can have follow-up steps that only appear for certain answers. Follow-ups use the same text colour, button colours, and background as the rest of the survey, unless that question sets its own. Surveys

  4. Make sure it is Active — open it and choose Activate if it is not. Only active surveys appear on your storefront.

  5. Add it to a cube from the Surveys group in the block library on the Versions tab, and save the version.

Placement decides whether anyone answers.

  • Too early and people have not engaged enough to care.
  • Too late and only the most committed see it.
  • Mid-detail, after someone has shown interest in a product, tends to work best.

Responses appear on the survey, including a graph for each multiple-choice follow-up. See Surveys. Audience › Surveys compares what people did after answering.

That second one is the interesting part. Knowing that 60% chose an answer is mildly useful; knowing that the people who chose it went on to buy at twice the rate is worth acting on.