Add a survey

A survey is a question that appears as a card while someone is browsing. Because it is a block like any other, it sits in the swipe flow rather than interrupting it with a popup.

Create a survey

1. Open Shared blocks › Surveys.

2. Create a survey and write your question.

3. Choose the answer format — options to pick from, a slider, or free text.

4. Add it to a cube from the block library on the Versions tab.

5. Publish, as you would any block.

Where to put it

Placement decides whether anyone answers.

• Too early and people have not engaged enough to care.
• Too late and only the most committed see it.
• Mid-detail, after someone has shown interest in a product, tends to work best.

Tip

One question. A survey competing with your product for attention loses, and a survey with five questions is a form.

Reading the answers

Responses appear in the survey itself, and there is a dedicated analytics view — Audience › Surveys — that compares what people did after answering.

That second one is the interesting part. Knowing that 60% chose an answer is mildly useful; knowing that the people who chose it went on to buy at twice the rate is worth acting on.

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