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Write and edit blocks

Blocks live on a cube’s Blocks tab. Each one is a full-screen card.

Choose a type and write it. Nothing here is visible to customers until it is both on a version and published, so you can draft freely.

Kind Types
Content Image, text, video, gallery, quote, YouTube, TikTok, social
Commerce Add to cart, product features, reviews
Collecting Newsletter, form, survey
Navigation Cube promotion, custom feed, suggestions

Pick by what the card should do, not by what you happen to have.

A block records its origin — written by hand, generated, or imported from Shopify, Instagram, Google Drive or another connected system. Useful when you are working out why something looks the way it does.

Editing a block that is already live does not change the storefront until you publish it again. Until then, customers keep seeing the previously published content.

Each row also has Block history. Open it to preview earlier drafts and Restore as draft. That creates a new draft from the one you picked; customers still see the published content until you publish.

Blocks can be filtered by language, which matters once you support several. A block written for one language is not automatically available in another.