Glossary

The five core words

Word	What it means
Space	One storefront — its cubes, brand, languages, domain and settings. Run two brands, and that is two Spaces.
Cube	One destination a customer can arrive at and swipe through: a product, a page, a story.
Block	One piece of content inside a cube — one full-screen card.
Version	What customers see for one language: an ordered list of Blocks. You save a version; you publish the Blocks on it.
Feed	The home surface people land on. Built from your cubes; a cube’s first Block is its card there.

Everything else

Word	What it means
Shared block	A Block reused across many cubes. Edit it once and every cube using it changes.
Structure	How cubes are grouped — the Rubikc equivalent of a collection.
Navigation	Your storefront menus. Not the same as a Structure.
Source	Raw material pulled in from a connected system, before it becomes a cube.
Inbox	Where incoming Sources land, waiting to be turned into cubes.
Automation	A scheduled import or transform that runs without you.
Sync	Pulling fresh data from a connected system into your Sources.
Transform	Turning Sources into cubes and Blocks. Separate from sync.
Playbook	Written guidance that steers how Rubikc generates and transforms content for your Space.
Smart cart	The cart experience inside your Space.
Standard page	Terms, privacy, shipping and similar — the pages every store needs.
Tag	A label for organising cubes.
Survey	A question asked inside the swipe experience. A survey is a kind of Block.

Cube kinds

Kind	What it is for
Product	Something you sell. Keeps an add-to-cart control on its Feed card.
Home	The landing surface of your Space.
General	Everything else — pages, stories, lookbooks, campaigns.