Glossary

The five core words

Word	What it means
Space	One storefront — its cubes, brand, languages, domain and settings. Run two brands, and that is two Spaces.
Cube	One destination a customer can arrive at and swipe through: a product, a page, a story.
Block	One piece of content inside a cube — one full-screen card.
Version	What customers see for one language: an ordered list of Blocks. You save a version; you publish the Blocks on it.
Feed	A stream of cubes people swipe through. The home feed is where people land; every Structure has its own too. A cube’s first Block is its card there.

Word	What it means
Shared block	A Block reused across many cubes. Edit it once and every cube using it changes.
Structure	How cubes are grouped — the Rubikc equivalent of a collection.
Category	A kind of cube and the filters that kind shares (Size, Colour). Shoppers pick it in the Category filter. Not a Structure.
Filter	A list shoppers choose from, such as Colour. Shared by every category that uses it.
Navigation	Your storefront menus. Not the same as a Structure.
Source	Raw material pulled in from a connected system, before it becomes a cube.
Inbox	Where incoming Sources land, waiting to be turned into cubes.
Automation	A scheduled sync that pulls fresh material from a connected system without you.
Sync	Pulling fresh data from a connected system into your Sources.
Transform	Turning Sources into cubes and Blocks. Separate from sync.
Content Playbook	Written guidance your agents read before they create or restructure cubes.
Smart cart	The cart experience inside your Space.
Standard page	About, contact, privacy, terms, shipping, returns and similar — the pages shoppers expect every store to have.
Tag	A label for organising cubes.
Survey	A question asked inside the swipe experience. A survey is a kind of Block.

Kind	What it is for
Product	Something you sell. Keeps an add-to-cart control on its Feed card.
Home	The landing surface of your Space.
General	Everything else — pages, stories, lookbooks, campaigns.