Send real traffic

Your Rubikc storefront runs at its own address, entirely separately from your Shopify store. That means you decide who sees it and when, and you can start small.

Nothing switches over on its own

Your Shopify storefront keeps serving the traffic it always did. Your Rubikc storefront sits at its own address doing nothing until you send someone to it.

There is no moment where your store changes hands. You point people at the new address, gradually, and watch what happens.

Ways to send people there

Pick whichever fits how you already reach customers:

A link in your existing store — a nav item or banner pointing at your Rubikc address.
A campaign or ad with the Rubikc address as its destination.
Your social bio link, which suits a swipe-first storefront well.
An email campaign to a slice of your list.

Starting with one channel rather than all of them makes the results easier to read.

The two stores stay separate

Your Shopify store and your Space each have their own address. Rubikc does not split visitors between them. You choose which address you send people to, and you read what happens on your Space in analytics.

What to look at

Give it enough traffic to mean something, then look at how people behaved rather than only at what they bought:

How far do people get before they stop?
Which cubes hold attention, and which get swiped past?
Where do sessions end?

Analytics covers what Rubikc can see and how to read it.

Making Rubikc your main storefront

When you are convinced, point the address your customers use — usually www — at Rubikc (see Connect your domain) and update the links that used to go to your old storefront. Your Shopify catalogue and checkout are unchanged either way — what moves is where people browse.

Some merchants stop before that and keep Rubikc as a separate channel for good.

Go-live checklistEverything to confirm before you send customers to your Space.