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How cubes are built

A cube is one destination — a product, a page, a story. Building one has three parts.

Blocks are a pool; a version selects and orders themBlockseverything you have writtenHero imageDescriptionReviewsSize guideVideoyou choose which,and in what orderVersionEnglish1  Hero imagethe cube’s feed card2  Description3  Reviewsone version per languageBlocks left off the version are not visible to anyone.

The container. It has a type — product, home or general — a title, a handle, and its relations to other cubes.

Creating a cube gives you somewhere to put content. On its own it shows nothing.

Each block is one full-screen card. Images, text, video, galleries, quotes, add-to-cart, reviews, forms.

Blocks belong to the cube and live on its Blocks tab. Writing one does not put it in front of anybody — it is material, waiting to be used.

A Version is the ordered list of blocks customers actually see, and there is one per language. It is live as soon as it exists — you save a version, you do not publish one.

You put blocks onto a version. The first one is the cube’s card in the Feed; the rest are what someone swipes through after opening it. A block also has to be published before it appears.

Not just the cube’s own blocks. See What goes on a Version.

Content This cube’s own blocks
Global content Shared blocks used across many cubes
Surveys Questions you ask while someone browses
Generated blocks Blocks Rubikc builds and keeps current for you