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Go-live checklist

Work through this on a phone, as a customer would.

  • Swipe your Feed end to end. It looks like your brand, not a catalogue.
  • Spot-check products across different types — the right image leads, and the detail reads well.
  • Everything you expect to be live is actually live, on the storefront and not just in Admin.
  • The pages customers look for exist: contact, shipping, returns, terms.
  • Nothing placeholder or half-finished is reachable.
  • Every language you support has its version arranged and its blocks published, not just your default.
  • Switching language on the storefront gives you that language.
  • Your domain resolves and serves over HTTPS.
  • The address you are about to share is the one you meant to share.
  • Links pointing at your storefront go somewhere that exists.
  • Add to cart works from a Feed card.
  • Complete a real purchase end to end and confirm the order appears in Shopify.
  • Prices, variants and stock match Shopify.
  • Sessions are being recorded — visit your storefront and confirm it shows up.
  • Any analytics or pixel integrations you rely on are connected.

Send a small amount of traffic first rather than everything at once. See Send real traffic.